Rebranding Safety

James MacPherson

Rebranding Safety is a two-person band, Me, James and my amazing wife Sherry. We run a Youtube and Podcast channel called Rebranding Safety. In the UK and around the world we have plateaued in our fatality rates, but we are still killing people at work. However, Health and Safety bureaucracy is getting crazier and crazier by the day. We need people to believe in Health and Safety but to do that we need to change the perception and challenge Health and Safety gone mad, enter Rebranding Safety.